Diamond Supply Co. and So Rad have teamed up on a new collaboration featuring a hoody, jacket, and t-shirt. If you’re not familiar, So Rad is the brain-child of Joey Brezinski, and the “Rad” in So Rad stands for Rusy Audio Design. Their hoodies and jackets feature machine washable headphones in the drawstrings. You never have to worry about carrying headphones or leaving them in your pocket when you do laundry again!
My favorite item from the pack is the Cross Country hoody which features black embroidery of the Diamond and So Rad logos on the front with LA and NY on either side of the graphic, and the signature Diamond Tiffany color on the inside of the hood. The Glass Cutter is a windbreaker with grey side panels and a grey pattern on the inside of the hood that's perfect for the rain. The Cross Country tee features a grey print of the same graphic that appears on the hoody.
For this collaboration, Diamond and So Rad also produced a slick commercial featuring Joey getting innovative on a rock. People have been doing ollie up to powerslide for years, but I don’t recall ever seeing anyone flip out of that. Leave it to Joey to put a new twist on a classic trick. The Diamond So Rad collaboration is available this Fall.
info from : the berrics | diamondsupplyco.com | rusty.com/us/sorad