(click picture to zoom!) Steve Alba, better known as Salba, is one of the pioneers of pool skating. His bold style and aggressive tricks made him a stand out in early Santa Cruz videos. He and his brother Mickey were staples of the 80’s contest circuit and legends in their time. A star quality runs in the family, if you’re not familiar with the Alba brothers; you might know their second cousin Jessica Alba.
Pool skating has enjoyed a resurgence in recent years with all of the amazing skate parks popping up all over the country. This has created a new demand for classics shapes and styles. Who better to deliver them than one of the originators of the genre? It seems like the perfect time for NHS and Steve Alba to launch their new project called Salba Cruz!
The initial concept for the brand comes from one of Salba’s old board graphics. “The seed for Salba Cruz actually happened when I did the graphic for the Angry Baby board in 1990. The top screen said Salba Cruz and was intended as a pun and it was so subtle that you really had to look to see if it spelled Santa Cruz. I did all of the artwork myself including the SC lettering that Phillips made up.”
Salba Cruz will feature boards in a variety of shapes with pool-inspired graphics and will incorporate found objects into the art direction. “I have been collecting pool signs for 20 years and some of the first round of boards will feature these images.” Salba has also recruited some of his friends to help build the brand and it’s credibility. Kelly Belmar from H.B.’s Factory skateboard manufacturing will be doing some limited runs of hand-built boards and Lance Mountain will be collaborating on some graphics. Salba Cruz is definitely off to a great start, we’ll keep an eye on how it progresses.
info from : the berrics & santacruzskateboards.com
Pool skating has enjoyed a resurgence in recent years with all of the amazing skate parks popping up all over the country. This has created a new demand for classics shapes and styles. Who better to deliver them than one of the originators of the genre? It seems like the perfect time for NHS and Steve Alba to launch their new project called Salba Cruz!
The initial concept for the brand comes from one of Salba’s old board graphics. “The seed for Salba Cruz actually happened when I did the graphic for the Angry Baby board in 1990. The top screen said Salba Cruz and was intended as a pun and it was so subtle that you really had to look to see if it spelled Santa Cruz. I did all of the artwork myself including the SC lettering that Phillips made up.”
Salba Cruz will feature boards in a variety of shapes with pool-inspired graphics and will incorporate found objects into the art direction. “I have been collecting pool signs for 20 years and some of the first round of boards will feature these images.” Salba has also recruited some of his friends to help build the brand and it’s credibility. Kelly Belmar from H.B.’s Factory skateboard manufacturing will be doing some limited runs of hand-built boards and Lance Mountain will be collaborating on some graphics. Salba Cruz is definitely off to a great start, we’ll keep an eye on how it progresses.
info from : the berrics & santacruzskateboards.com